Election 2010 Emergency Meeting – Worshipful Guild of Media Trainers
A crisis had struck the craft of media training, one which pierced to the very heart of its time-honoured methodologies, and that crisis had dramatically unveiled itself during the first of the UK Party Leaders’ Election Debates, declared the President of the Worshipful Guild of Media Trainers, the Worshipful Bro. A DJING-HACK, at an emergency meeting of the Guild, convened in the snug bar of the Lens & Pen Inn, London EC1. For many years the craft had rested its practice securely upon on coaching clients to observe the celebrated fourfold formula: “IMPACT-ANECDOTE-ARGUMENT-POINT”, memorably described by one of his [The President’s] late and illustrious predecessors as “the unturnable poignard of media engagement”. Sist. KNIB asked to be reminded what exactly a “poignard” was? The President explained that it was a kind of medieval dagger. Sist. KNIB asked why, then, he [the late President] did not simply say “dagger”? The President replied that he did not know Bro GRUB: “What about...