Sweet and sour: where the Quaker cocoa went
If I were going to make a TV documentary about the Cadbury-Kraft affair, I’d certainly want to include footage of Margaret Thatcher’s visit to the English confectioners’ home in Bourneville, just outside Birmingham (that’s Warwickshire, UK, not Alabama, USA). She went there in April, 1979, at the start of her victorious battle to become UK Prime Minister. This campaign has been described as Britain’s first “television election”, and Mrs T and her advisers understood exactly what was entailed: instead of talking about politics, she travelled to picturesque places and did vigorous, picturesque things in picturesque costumes, simply because this is what television needed her to do. She wore a white coat and hat. So did the parliamentary sketch writer, Frank Johnson, “and about a hundred television and press photographers and reporters,” as he remembers in his delicious memoir, Best Seat in the House : “the whole effect resembled a lunatic asylum in which the doctors had themselves gone be...